Web AnalyticsUnderstand how customers use your site to track ROIHow much customer insight and competitive intelligence is bound within your weblogs? Statistical tracking on your Web site can help you understand the mechanics of customer demand. It starts with a sound understanding of your customer purchase cycle. We work with clients to create defined navigation paths based on key processes, providing you with visibility to any gaps or issues in the conversion funnel. Informed by each user's click, you can weigh the benefits of your online campaigns, tracking the ROI of every link on your site. Our analytics services include:
Want to know more?Send us an email or give Glen Drummond a call at 519.570.2020 (ext. 2226) or toll-free in North America at 888.570.2020. |
According to Piper Jaffray, while 20 percent of searches are for entertainment information and 15 percent are commercial in nature, the majority, 65 percent, are informational.
Pew estimates that on any given day in the United States, 38 million people are using a search engine. All those searches add up to nearly 4 billion queries each month.
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